How To Build Your Home Business Brand By Giving Free Sample
True Religion jeans: In the beginning, “True Religion” founder Jeff Lubell gave away his jeans away to people as part of his brand building strategy.This is something that we, as home business owners, can learn from. Imagine having your own brand becoming a popular brand with huge following.
His story goes like this…Jeff Lubell’s dad was working in the clothing business and they moved to L.A with a New york apparel company when he was still in his 20’s. Looking for a job during the recession era, he asked his dad to give him a job. His dad said to him ,”why don;t you get a job in textiles first and learn the industry”. So, he went to work with a swimwear company and stayed in the textile industry for 25 years.
What we can learn from here?
1.Approach Powerful People
When Jeff Lubell decided to
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